The Footsteps of Faith campaign that commenced on March 24 has been a success, according to the faculty and students involved in the behind-the-scenes work of the project. The campaign has gathered over 100 pairs of shoes and over 80 pairs of socks. Public Relations Professor Trayce Leak turned her Public Relations Cases class into the driving force behind this project.
“We received the information about the idea and I gave it to the class. They took off with it,” said Leak.
The campaign has brought in many shoes, socks and bags that will be given to the proper organization that will transport them to Union and St. Vincent Islands.
This campaign has not only helped the people who will receive these shoes and socks, but it has taught the students in the PR Cases class what it is really like to take on a PR project like this in real time.
“I have really learned what teamwork is about. When developing and integrating a public relations campaign, each person is responsible for one another to get the tasks done,” said senior communication major Paige Sheffield.
Sheffield has been the lead manager for the class campaign and is happy with how it has turned out.
“The campaign has been very good and so many people have donated,” said Sheffield.
The class put together all of the advertisements, videos, plans and strategies to get the project up and running. Senior Jacob Bean took lead as creative manager and put together a short video that has been given the OK to be sent to Good Morning America. He learned that a schedule is vital when conducting campaigns.
“I’ve learned that having a detailed plan is important to success of a campaign,” said Bean.
Though the campaign officially ended on April 11, Leak will be accepting donations until the end of the semester. Leak will also be putting together the paperwork to send the campaign for a possible PR Campaign award after it is completed.